Melina Hamilton
Melina Hamilton
Experience Design Director & CX Strategist

Unlock Sustainable Growth 

 

My ambition is achieving your vision for your product, service or brand — to help it stay relevant and commercially astute by connecting it to a broader cultural truth and deeper human truth. Digital expertise and human centred design working hand-in-hand to better serve the needs of humans.

 
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At the heart of what I do is…

 

Business today is an infinite game

— Simon Sinek

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In an ever-evolving world our challenge is RELEVANCY

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1768

$2000

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1993

$395 > $95

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2001

Free

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2022

Freemium

Navigating the Experience Economy

 
 
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Where the future of physical is…

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A contextually-intelligent Retail Customer Experience Platform to enable visitors to move seamlessly between the physical and digital environment.

Sitecore Experience Awards Winner 2016. A contextually-intelligent Retail Customer Experience Platform to enable visitors to move seamlessly between the physical and digital environment.

 Disruption is the new normal

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New consumer psychology

Start the sentence and invite them to finish it.

 
Digital guest experience opportunities for a heritage brand to remain relevant to the luxury customer of tomorrow.

Digital guest experience opportunities for a heritage brand to remain relevant to the luxury customer of tomorrow.

 
 
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Their Journey is fragmented, not linear.

Identifying ‘Loyalty Moments’ to enhance her mobile brand experience.

Identifying ‘Loyalty Moments’ to enhance her mobile brand experience.

This is your digital ecosystem

Every touchpoint is connected — an opportunity to reach people on a global scale. 

 

OWNED

Ecommerce / website / app

Stores / Brand homes

Brand Journalism / Blog / Podcast

Events / Education

CRM

Loyalty

Social Media

Partner / shared

Ecommerce / website / app

Co-brand

Store-within-a-store

Editorial

Experiential

Influencers / KOLs

Social Media

Paid

Affiliates

Ambassadors

Sponsorship

Ad Networks

Native advertising

Reviews

Marketplaces

Search Engines

Social Media

Earned

Publicity / Media

Influencers / KOLs

User Generated Content

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 Technology succeeds when there is a human need for it.

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How to connect it all together?

 
  1. Define what success looks like.

  2. Prioritise for now, next and ‘wow’.

  3. Start because evolution won’t stop.